Thursday, July 12, 2012

Art of Cover Art

People say it all the time: Cover art sells books.
When I paid Carl Graves $400 to do the cover for Magnificent Guns of Seneca 6, it wasn't because I think he's a nice guy.  He IS a nice guy, but that's beside the point.  I did it because I want to do JA Konrath numbers.
It forced me to take a long, hard look at some of my other titles and come to the realization that they weren't selling well because their cover art stunk.  Not that I hadn't tried, and yes, they had kind of a pulpy appeal, but they weren't polished (in any sense of the word) and people did not buy the books at the rate I want.
The other thing I was interested in doing was creating a uniformity in the Superbia series.  Unfortunately, to do that, I had to deep six Glendon Haddix's original Superbia cover (that cost over $200).  And losing it wasn't a slam against GH.  It's an investment in the future of the series, and a bridge between the first book and the sequels.
The covers are slowly (slooooowly) making their way onto Amazon.  If you want to take a sneak peak at them, I set up a Pinterest page here.  Take a look and tell me which one is your favorite.

To give you an example of the changes, here's a few before and afters:



I have no idea if I'm going to hit my million dollar goal for 2012 or not, but damn it if I don't, I'm going down swinging. 

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